1 year ago
Getting a brand back to what made it successful is the challenge. Some of the most powerful and potent brands in the world are owner run. So for instance when Steve Jobs was at Apple, he was the ultimate consumer for Apple or Phil Knight, the ultimate consumer for Nike or Armani, Ralph Lauren – not always the case but the brands that seem to be the most potent tend to be owned and run by its own consumer who then short circuits the need for all that information, all the focus groups and decision making. Cite Arrow FreshBritain
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