Content curation is the natural evolution of our globally networked consciousness. This sounds like a bunch of hippie drivel, but we really are creating a global brain, of sorts, by encoding human knowledge and tracking human activity. Using the human nodes of this network to strengthen some of these connections while weakening others (by choosing either to pass along i.e., ‘curate’ information or not to pass it along) helps this global brain function better as a system, which in turn increases its power whenever any of us need to tap into it. As luck would have it, our cultural products themselves have been mirroring this technological evolution; movies are largely sequels or ‘inspired by’ previous works; music is increasingly reliant on sampling, DJing and repackaging styles of the past; and the DVR allows us to produce our own sequence of entertainment, rather than relying on network programmers, to name a few examples of this. When we curate, for whatever reason and in whatever form, we are enhancing a connection in the global neural network we are inadvertently creating.